Case Study

Bandelettes

Bandelettes

Pages 1 Pages

717 Seville Road | Wadsworth, Ohio 44282 | 800.243.6640 | Rohrer.com “We wanted to distinguish Elegance from the commodity lingerie products we so often see in stores today. We wanted an upscale package that would dramatically project our Bandelettes brand message of quality.” RENA ABRAMOFF Managing Partner at Freolla Background Freolla LLC, maker of Bandelettes?thigh bands that protect sensitive thighs from chafing with lacey upscale lingerie, is expanding on the success of the Bandelettes line by offering new products, including its new Elegance longer-leg panties. “We wanted to distinguish Elegance from the commodity lingerie products we so often see in stores today,” says Rena Abramoff, one of Freolla’s managing partners. “We wanted an upscale package that woul

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