Paving the Road to an Amazing Exit Building mindshare and thought leadership for hot cloud start-up Heptio Making the business case for Heptio Heptio was co-founded by two of the three creators of the open source container orchestration platform Kubernetes, which has become one of the most rapidly and widely adopted cloud technologies of recent years. While the company launched with some fanfare in 2016, they’d kept their long-term strategy close to the vest. Heptio turned to Voxus for help in telling its strategic business story. The coming out party The first order of business was get broad and deep coverage for the company’s upcoming Series B funding announcement. Putting the $25 million round (coming less than a year after the company’s Series A) into the context of a rapi

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