Predicting The Future Agero, a $1B company developing technology solutions to revolutionize the driving experience, wanted to launch a breakthrough analytics platform for its business customers. The platform would capture detailed driving data directly from a smartphone app to help detect car accidents and predict driver behavior. Agero first needed a proof of concept, so the company launched a new app called MileUp. Once downloaded, it paid users for what they do every day: driving. In order to gather the necessary data to refine and prove the efficacy of the application, Agero needed thousands of downloads and drivers, and millions of miles logged (40 million, to be exact). Is This Too Good To Be True? Agero believed millennial users were the best targets for the app, makin

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