8Stem acquires thousands of users in a matter of days GENERATING MEDIA BUZZ FOR A NEW MOBILE MUSIC APP The challenge: Today, media is bombarded with hundreds of new mobile apps daily, which can create a visibility problem for newcomers like 8Stem. Without visibility and downloads, a mobile app – especially one with a social focus like 8Stem – can’t survive long. Making matters more complex, the music industry has been disrupted by the digital music revolution. As a result, music apps that have launched in the past few years have failed in gaining traction with media and fans. Case in point: Neil Young’s launch of the PONO Player at SXSW in 2014. TARGETING BIG HITTERS AND POSTING ON PRODUCT HUNT The idea: For most app product launches, the PR agency rarely has an opportunity to pr

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