p a ving the pa th to purchase why it’s time to mend the road to the sale SPECIAL ADVERTISING SUPPLEMENT MARCH 2018Table of contents 3 5 6 7 A hard sell. Customers say buying a car is like pulling teeth. Salespeople are calling it quits. What's the deal? A more profitable path to a purchase. Dealerships should start with these three principles. 'Brand promise'? It defines your dealership, tells customers why they should buy from you. Tech tonic. Technology can help dealerships strengthen bonds with shoppers, support sales staff. For more than 15 years, MAXDigital has helped dealers adapt to the digital world, with pioneering software solutions for purchasing, pricing and the merchandising of inventory. So, when our customers came to us asking for help with the sales proce

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