Client Profile Vionic is one of the leading global makers of consumer and medical footwear. They offer sandals, shoes and slippers in streamlined silhouettes which feature concealed podiatrist- designed technology. Paid Search Optimizations Increase YoY Revenue 450% for Ecommerce Site Overview The Vionic team began working with Blast in January 2014 to improve its organic search presence across high-value products, and to support a site migration. In June 2014, they expanded Blast’s engagement to include PPC management. Challenge A 2013 name change, from Orthaheel to Vionic, resulted in some confusion for consumers and led to messaging challenges for the brand. Additionally, Vionic works with a number of strategic partners who sell their brand and are authorized to bid on the

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