CASE STUDY Appliance Retailer: Customer Experience Optimization Reduces Ecommerce Friction by 55% Overview A large appliance retailer reached out to Blast for a Customer Experience (CX) audit to explore how visitors were engaging with their site. They knew their site was not meeting the expectations of their visitors, specifically the way product inventory was being displayed, and wanted expert recommendations to improve customer experience. Challenge Blast conducted an initial audit, and the results validated the client’s concerns, showing that visitors often left in the initial phases of the purchase funnel due to numerous obstacles. The largest point of friction was that visitors were not asked to enter their zip code until they reached a product detail pag

Join for free to read