Client Profile Sideshow Collectibles is a specialty manufacturer and distributor of licensed and original collectible film, comic book, and pop culture figures, statues, and high- end pieces. Paid Search Optimizations Increase Revenue 280% for High-end Niche Ecommerce Site Overview Sideshow Collectibles (sideshowtoy.com) worked with Blast to improve its organic search presence across high-value products and categories on its site. The Blast paid search team was asked to take over PPC management in February 2014 to drive additional value across the channel. Challenge A leader in the film collectibles space, Sideshow wanted to scale Paid Search presence and revenue. It also sought to dominate the space and expand its reach while still focusing on its niche audience for the greates

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