DATA ANALY TI C S Metadata Activates G2 Buyer Intent and Lowers CPL by 42% December 23, 2021 by Brittany K. King Sometimes new marketing platforms pose frustrating constraints. But if you’re anything like Metadata, you’ll resourcefully work around these challenges to accomplish your goals. Metadata is a demand generation platform that launches paid campaign experiments and self-optimizes them to revenue. The platform uses AI and machine learning to automate the time-consuming parts of campaigns so marketers can forego mundane tasks and focus on targeting and strategy. IN THIS POST The secret to optimizing ad performance Integrating G2 Buyer Intent with Metadata’s demand gen platform More conversions. Higher deal sizes. Lower CPL. SHARE ? ? ? ? Companies research you (and your competitors

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