Introduction The Growing Requirement for Intent-Powered Intelligence in the B2B Buying-Selling Process. Identifying, engaging, and acquiring customers to generate revenue in today’s dynamic B2B markets has become much more complex. Unlike B2C purchases, B2B purchases are strategic, involve multiple professionals and the process usually takes months rather than weeks. At the same time each account, each decision-maker’s needs, and each buying team for each purchase is unique.

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