OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Switzerland Tourism (ST) is the national marketing and sales organization for Switzerland, tasked with promoting domestic and international tourism demand to the country. An important part of its activity is based on communication campaigns aimed at stimulating interest and showcasing Switzerland as a tourist attraction, through diverse experiences that stand for quality, modernity, and authenticity. After a slow period due to the global health crisis, ST resumed its promotional efforts in order to relaunch its tourism activity. As a long-standing partner of Outbrain, ST’s objective for this “comeback” campaign was clear: boost the awareness and visibility of

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