OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. CASE STUDY Tourism Vertical Click-to-Watch Video and In-Feed, In-Read & End Article Native Placements Products VisitDenmark, Denmark’s official tourism board, promotes the country as a destination hotspot. The brand launched the campaign: “Odense, Home of Hans Christian Andersen” to promote Odense as an interesting travel destination. VisitDenmark used video storytelling to highlight the magic and beauty of the famous fairytale author’s home. Overview The goal of the campaign was to raise awareness and inform Italian travellers about Odense. VisitDenmark sought to capture the attention of a qualified audience that they could then direct to their VisitDenmark

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