Case Study

Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate

Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate

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Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate Opening the Dialogue Previously, Orange Leaf’s principle way of gathering customer data was through a Mystery Shopper program, which provided a third-party view on how a store and the staff were performing. In order to gain a more complete perspective on the true Orange Leaf customer experience, Orange Leaf partnered with InMoment to launch a store-wide Voice of Custo

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