Case Study
Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate
Orange Leaf Frozen Yogurt Harnesses Customer Feedback to Improve, Advocate Opening the Dialogue Previously, Orange Leaf’s principle way of gathering customer data was through a Mystery Shopper program, which provided a third-party view on how a store and the staff were performing. In order to gain a more complete perspective on the true Orange Leaf customer experience, Orange Leaf partnered with InMoment to launch a store-wide Voice of Custo