Case Study
Insight Allows Matalan to Shape Business Around Modern Families
Insight Allows Matalan to Shape Business Around Modern Families Every year, around 12 million families spend their hard-earned money with Matalan on a range of quality clothing and homeware products. However, Matalan operates in a highly competitive retail environment as a value retailer, meaning customers could very easily decide to shop elsewhere. With customer satisfaction a top priority of the business, Matalan had previously used a