CHOOSING INMOMENT In August 2013, Transform’s Marketing Director, Steven Taylor, took his car to be serviced at his local Halfords Auto Centre. He was pleased with the service and completed their post-service online questionnaire, which asked him about different aspects of his experience with the Halfords brand and local team. Steven wondered why that approach was not more widely used in a clinical environment, so he set about tracking down the company who created the survey for Halfords. As a result, since April 2014, Transform has partnered with InMoment to collect actionable feedback from patients who use any of their services across their 32 clinics and hospitals. Just as importantly, they seek feedback from those who choose not to go ahead with a procedure at Transform. FEED

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