InMoment's white paper, "8 Ways to Modernize Your NPS® Program and Create a Customer-Centric Culture," highlights the evolution of Net Promoter Score (NPS) from a simple satisfaction metric to a crucial tool for customer experience (CX) improvement. The guide covers real-time NPS tracking, segmenting for business insights, aligning functions for customer impact, and building brand promoters. It emphasizes the need for modern CX programs that are agile, automated, and integrated across all customer touchpoints, ensuring continuous feedback and actionable insights that drive growth and customer loyalty.

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