Musti Group Increases Total Order Amount by 117% YoY with Optimove
Musti Group Increases Total Order Amount by 117% YoY with Optimove
5 PagesMusti Group used Optimove’s CRM Marketing Hub to enhance personalization and saw a 25% increase in average order value, a 30% rise in email Click-to-Open ratio, and 89% of campaigns targeting less than 0.02% of customers. Initially struggling with scattered data, Musti unified its customer data with Optimove, enabling effective segmentation and personalized, multichannel campaigns. This transformation allowed for localized promotions and sophisticated cross-sell campaigns, boosting engagement and loyalty across SMS, Facebook, Google Ads, and email.
