OPTIMIZING INVENTORY DECISIONS USING CUSTOMER LIFETIME VALUE Your cable broadcast empire is expanding rapidly into global markets, with big hopes for selling lucrative ad spots. But your success also has uncovered unexpected constraints. Sales volume growth has caused demand to exceed supply, especially during primetime. Unknowns are exposed: Who are our most valuable customers? Does our first-come, first-serve model displace the more valuable customers? How do we ensure that the most valuable advertisers air with the right audience? By eliminating the unknowns about your most valuable customers, you enjoy a 5.2 percent increase in ad sales, which equates to $20 million per year in organic revenue growth. You’re happier and so, too, are your customers. You enlist Revenue Analyt

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