Case Study

Fresh Perspective Uncovers Hidden Value

Fresh Perspective Uncovers Hidden Value

FRESH PERSPECTIVE UNCOVERS HIDDEN VALUE Your reach is impressive. As one of the world’s largest cable broadcasters you reach more than 300 million people worldwide and 500 million digital users each year. Your premier shows are a hit and audiences are growing. Your throwaway inventory that was sold at bargain basement prices suddenly becomes a lucrative product. Our intuitive dashboard helps the account executive eliminate the unknowns giving them confidence to raise rates and boost remnant revenues by $3.5 million per year. A percentage of your inventory still needs to be sold through the direct response (DR) channel and at lower rates. It’s so cheap the industry calls it remnant. Do you have to sell it so cheap you ask? Is there an opportunity to get a higher price, and wher

Join for free to read