CRUISE LINE SAILS TO HIGHER REVENUE The view from the captain’s deck is breathtaking as you steer one of the world’s largest cruise lines. Your command of several well-known cruise brands and early adoption of Revenue Management strategies has made for smooth and profitable sailing. But rapid technological advancements, globalization, product complexity and increased price transparency worry you. Are you missing opportunities to raise price? Leaving money on the table with a proliferation of promotions and discounts? Should you respond to competitor pricing, by how much, where and when (itineraries, inventory classes, source markets, etc.)? You hire Revenue Analytics to answer your questions and calm the seas. We create a next-generation Revenue Management system that tracks

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