Office Furniture Company Conquers Low-Cost Competition
Office Furniture Company Conquers Low-Cost Competition
1 PagesOFFICE FURNITURE COMPANY CONQUERS LOW-COST COMPETITION You’re among the most admired Fortune 500 companies and one the largest manufacturers of furniture and office systems. Using innovate, iconic designs, you’ve built a $2 billion business. But low-cost competitors started discounting to stratospheric levels. Your sales team, afraid of missing out on business, has become undisciplined in offering discounts. How do you stay competitive without diluting earnings and/or damaging your brand? You engage Revenue Analytics to eliminate the unknowns. We examine over 75 million rows of customer transaction data, interview 50 people within your organization and sit- down with some of your biggest distributors. We utilize predictive analytics to determine which customers have the greate
