Cdiscount, a leading French e-retailer, partnered with Crownpeak to enhance customer personalization and optimize recommendations. With over 100 million product offers and limited internal resources, Cdiscount adopted Crownpeak Product Recommendations to integrate their own and third-party algorithms seamlessly. This solution enabled real-time data processing, algorithm orchestration, and automated merchandising rules, reducing reliance on data scientists. Results included a 2.5% increase in conversion rates, improved average basket size, accelerated R&D with industrialized A/B testing, and significant productivity gains. Tasks that once took days now take under a day, empowering faster innovation and enhanced customer experiences.

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