Bus Advertising Creates Impact On High Street. Clear Messaging Drives People Online To Price Compare The Brand’s Broadband & TV Services
Bus Advertising Creates Impact On High Street. Clear Messaging Drives People Online To Price Compare The Brand’s Broadband & TV Services
2 PagesKey Take Outs CASE STUDY – 3 Broadband & TV Service Provider Exposure to London Underground and bus ads has a significant impact on: • Ad awareness • Brand association • Brand consideration • Brand preference THE RESULTS • Buses are recognised as good places for the Broadband & TV Service Provider to advertise • Likelihood to interact with the brand significantly improves with ad recall • Significant agreement that that ads are “aimed at pe
