Key Take Outs CASE STUDY – 2 Broadband & TV Service Provider Exposure to London Underground and bus ads has a significant impact on: • Ad awareness • Brand association • Brand consideration • Brand preference THE RESULTS • Significant impact on likelihood to interact with the Broadband & TV Service Provider’s brand in the future; 27% driven online to price compare • The London Underground is perceived to be a good place for the Broadband & T

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