Scarlet, a brand under the Proximus group umbrella, is a major telecommunications company active in the Benelux region that offers subscriptions for internet access, digital television, mobile and home phone. Scarlet recently enriched its product offering with new bundles that include everything its customers need: broadband, mobile and TV. Following an awareness campaign on radio, TV, and OOH, Scarlet wanted to engage its target audience further down the funnel with the goal of attracting new clients. The company therefore opted for an ad-hoc boost campaign using Outbrain’s open web recommendation platform to support its always-on activities.

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