Peoples Trust Company, a local bank in Vermont, partnered with Fiserv to enhance its debit card offerings by implementing the uChoose Rewards loyalty program. The program boosts card usage by allowing cardholders to earn points for purchases, redeemable for rewards such as gift cards, merchandise, and travel. The bank’s cardholders use their cards more frequently than industry averages, leading to increased revenue and satisfaction. Peoples Trust has successfully integrated the program with its online banking platform and plans to expand its enrollment using Fiserv's marketing resources. The initiative has helped the bank compete with larger institutions while maintaining a strong focus on customer relationships.

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