RESULTS Impressions were delivered. 15M + 82 % Optimizations resulted in an 82% decrease in CPA. 56 % higher Click Through Rate (0.6% Benchmark)* APPROACH TRAVEL & TOURISM CASE STUDY acuityads.com This display advertising campaign helped to drive new visitors to its website and sales of its travel products online. GOALS * eMarketer, Display Ad Benchmarks eMarketer, September 2016 AWARENESS Achieve the lowest possible cost per acquisition. CPA Drive qualified traffic to the website for sales of travel products. Drive the maximum number of impressions. IMPRESSIONS The campaign targeted Canadian leisure travellers aged 25 - 54 who had an average household income above $50,000. AcuityAds’ consumer interest profiles were used including: travel lovers, vacation / luxury vacation se

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