CASE STUDY Grow and Defend Omnichannel clinical targeting drives new-patient growth in highly competitive California market © Copyright 2019 Healthgrades Operating Company, Inc. All rights reserved. | XXXXX CAMPAIGN PERFORMANCE ANALYSIS REVEALS 1 IN 3 PATIENTS SERVED WERE NEW TO THE HOSPITAL AND 5.6:1 ROI Situation In the highly competitive L.A. County hospital market, defending market share — let alone growing it — can prove difficult. Providence Holy Cross Medical Center, a not-for-profit hospital, desired to do both: drive utilization for existing patients and new patients. With competition growing for new market opportunities, especially in the highly desirable San Fernando Valley area, opportunity was there — a nearby community housed a growing, youthful, commercially i

Join for free to read