Convert More Patients Through Digital Marketing Optimization Ochsner Health System drives continued success by connecting with engaged consumers online CASE STUDYCONVERT MORE PATIENTS THROUGH DIGITAL MARKETING OPTIMIZATION 2 healthgrades Summary A few years ago, Ochsner Health System invested heavily in its digital engagement capabilities by optimizing its website to attract online healthcare consumers. Ochsner viewed the highly-engaged consumers on healthgrades.com—where nearly 1.5 million consumers each year in New Orleans alone search for and compare physicians—as an opportunity to expand its digital growth efforts. Healthgrades Patient Direct Connect ® offered new channels to broaden Ochsner’s online presence while Healthgrades Consumer Relationship Management (CRM

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