A large Northeastern hospital implements internet strategies to power new-patient growth.
A large Northeastern hospital implements internet strategies to power new-patient growth.
9 PagesMatching Your Marketing to the Buyer’s Behavior A large Northeastern hospital implements internet strategies to power new-patient growth. CASE STUDY © Copyright 2019 Healthgrades Operating Company, Inc. All rights reserved. | 366969MATCHING YOUR MARKETING TO THE BUYER’S BEHAVIOR 2 healthgrades Situation Faced with dramatic changes to reimbursement systems and how patients make care decisions, a large Northeastern hospital’s leaders challenged themselves to rethink their organization’s growth strategy. Noting the shifts occurring in healthcare nationwide, they saw an opportunity to transform how the hospital engaged with consumers to match their buying behavior. With thousands of beds, this hospital is seen as a leader in healthcare. However, it is not insulated from th
