CASE STUDY: Ohio University Gains Insights from Generation Z Perfecting the ideal college recruitment ad is an important initiative for a university. Using an ad that is relatable, exciting, and represents the university in a positive light are just a few factors that play into creating an ad. But once ads are created, in future years it is important to make sure the ads are still representative of the university and fit the style and preferences of today’s college students. This is exactly what Ohio University wanted to fin

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