Executive Summary Organic Valley needed to narrow in on final packaging design for one of their on-the-go breakfast drinks. They used a 1-Day Sprint to get consumer feedback, andwere surprised to find the favorite package was the existing one. After interactingwith their participants to understand why they chose the original concept, they were able to create a final design that strongly resonated with their target audience. Thanks to the 1-Day Sprint, Organic Valley was able to confidently move forward with a winning design, avoiding costly missteps. Challenge How Organic Valley Used Consumer Insights To Optimize Packaging Designs Digsite recruited a national sample of 27 people who regularly purchase organic dairy and are open to protein beverages. Organic Valley’s 1-Day Spr

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