Executive Summary Introduction Ampl!fy is an innovation strategy group that works collaboratively with internal client teams to uncover user insights and develop ideas and innovation strategies that solve business problems, uncover opportunities and grow brands. Ampl!fy values and encourages client participation/engagement, and find that to be especially important when clients are spread across multiple geographical locations and time zones. To make collaboration quick and easy, they use Digsite for much of their innovation development work which often includes video ethnography and concept development and refinement. How a Beauty Category Client Used Consumer Insights to Fuel Innovation Ampl!fy insights + innovation, an innovation strategy group, needed a tool that would enabl

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