Executive Summary An athletic apparel company wanted to better understand which messaging components best resonated with their target audience. They worked with Barkley, an ad agency, to help them test ad concepts. Through a Digsite1-­-Day Sprint, Barkley was able to interact with participants multiple times over the course of 24 hours to get the deep insights they needed to further refine messaging for upcoming campaign efforts. Challenge With the help of Digsite, Barkley recruited a national sample of 30 men, aged 25-­-54, who were either

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