Case Study
IHEART MEDIA COMBINES AI WITH HUMAN CURATION FOR BETTER TARGETING, BRAND ATTRIBUTION AND SPONSORSHIP MEASUREMENT
IHEART MEDIA COMBINES AI WITH HUMAN CURATION FOR BETTER TARGETING, BRAND ATTRIBUTION AND SPONSORSHIP MEASUREMENT
AT A GLANCE: iHeart Media is a global media and entertainment company specializing in radio, digital, mobile, social, live events and on-demand entertainment. They have 100M registered users to iHeart Radio, connecting fans to their favorite music via 1000s of live radio stations across the country, as well as access to millions of customs station and podcasts, including a catalog of millions of songs for users to create their own custom stations. iHeart Media’s multi-platform network touches listeners locally, nationally, digitally and socially, playing a huge part in pop culture and how people consume content on a daily basis. CHALLENGE: Being one of the world’s largest media companies in an industry that has seen massive disruption in the last 10 years forces companies to innovate