Creating rich digital experiences faster requires a streamlined content operation, which can be achieved by integrating Digital Asset Management (DAM) with a Digital Experience Platform (DXP). As marketing content demand surged in 2023, many teams struggled to meet it due to disconnected processes. A unified DAM system within a DXP improves content planning, production, and delivery. Key challenges include content silos, difficulties in finding the right digital assets, lack of content repurposing, slow production timelines, and maintaining brand consistency. By optimizing workflows, teams can deliver faster, high-quality experiences that meet customer expectations and maximize ROI.

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