ALPHA LTD St Andrew’s House St Andrew’s Road Cambridge CB4 1DL United Kingdom @thisisalphalive thisisalpha.com Case Study Nestlé: A Case Study A lot of companies bandy around the word “global” while actually only localizing their products into handful of languages. Nestlé is not like that. With headquarters in Switzerland and operations in 187 countries, the food- and-beverage giant uses Swiss German, French, Italian and English as internal languages and requires translation into almost every world language. Good Food, Good Life, Good LocalizationNestlé: A Case Story thisisalpha.com 2 However, the food-and-drink industry is highly competitive and its customers are demanding. Content needs to be adapted not only into many different languages, but also into different cultures. Of

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