Case Study The Public Good Projects Deaths from opioid-related overdoses rose 28 percent in just a year’s time, from 2015 to 2016, according to a 2018 Centers for Disease Control and Prevention (CDC) study, with the death toll numbering more than 42,000 people. 115 people die every day overdosing on opioids. In addition to the devastating loss of human life, the economic impact is substantial, estimated at $1 trillion dollars and growing. The Public Good Projects (PGP), an evidence-based nonprofit public health monitoring and communication organization, partnered with the National Academies of Sciences to learn how best to reach emerging adults, ages 18 to 25, the period where many people begin to use opioids. The goal was to understand the public discourse about the crisis, includin

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