Putting the "local" into localization H O W W E B R O U G H T A H I G H S T R E E T B R A N D ' S E - C O M M E R C E T O T H E W O R L D Market research Multilingual content Focused marketing International customers not only felt included and noticed by the retailer, but they were also advertised items and events relevant to them! It makes a huge difference, and we can help you too. Our client, a well-know affordable but high quality clothing and homeware retailer, was cautious when entering the world of e-commerce. They created a great website, and made it available in the local language of the countries they had stores. But that was the extent of the localization. The problem was the content didn't change between countries. Every homepage was exactly the same, with nothing so much as a

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