About Neopost Any company that has successfully lasted nearly a century will have growing pains when it comes time to cross the digital divide. Neopost faced this challenge as it evolved from a traditional mailing company — providing customers mailing, shipping, and document management solutions since 1924 — to a customer communication and shipping organization offering specialty B2B software products. The London-based company discovered many of the ways it conducted business needed transformation. Culturally, the relationship between Sales and Marketing was deteriorating. “Marketing would complain that Sales was not selling enough and Sales would look back and say Marketing didn’t know what it was like to be out there,” Lee Graham, Head of Commercial Marketing for Neopost, said.

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