Case Study

Cincinnati Inc. overhauls its buying experience with Showpad

Cincinnati Inc. overhauls its buying experience with Showpad

Pages 3 Pages

About Cincinnati Inc. Cincinnati Incorporated (CI) is one of a handful of build-to-order machine tool manufacturers in the United States. The company has shipped more than 50,000 machines during the past century. Who they sell to: Engineers, plant managers, and operation managers at manufacturing companies A day in the life of a Cincinnati Inc. salesperson To illustrate how Showpad helps CI’s sales team, we’re going to take you through a typical day in the life of one of their salespeople. We’ll call her Jackie. Jackie is in field sales, and as soon as she walks through the prospect’s door, the countdown begins. She has anywhere between five and 30 minutes to make her case, impress the customer, and close the deal. The time range varies because sometimes reps end up with just fiv

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