About Aurora Established in 1999, The Aurora Group (“Aurora”) is an international, vertically integrated LED lighting organization that offers services from manufacturing to project delivery under the Aurora and Enlite brands, and focuses on five verticals: residential, hospitality, retail, commercial and industrial. To date, the organization’s rapid growth has led to sales of more than $1B (US). About Aurora • HQ Clearwater, FL, USA • Founded 1999 • Industry Electrical/ Electronic Manufacturing • Employees 500–1000 Showpad helps Aurora’s international sales team increase active selling time To support its international sales teams and drive continued growth, Aurora’s leadership identified key sales and marketing enablement obstacles, including: • Sales reps and strategic partn

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