National Tyre Case Study National Tyres Drives Traffic to Retail Stores with SEO When National Tyres and Autocare set out to drive more customers to its hundreds of stores, the company leveraged its ecommerce team’s expertise and BrightEdge to improve its presence in organic search through SEO. Improving its profile online helped the company grow its business offline. 01 Leverage Organic Search to Increase Traffic at Physical Stores National Tyres and Autocare, established in 1970, serves customers from more than 300 tyre centres and mobile tyre-fitting vehicles across the UK. Its experience with online retail sales, where customers can purchase tyres and other products like batteries and brakes, then schedule a fitting at their choice of National Tyres and Autocare service

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