Manulife Singapore Improves Organic Visibility with 60% of Priority Keywords Moving Into Page One CASE STUDY “Unlike most SEO tools that are disparate and have to be used in conjunction, BrightEdge consolidates all the necessary SEO data and turns them into actionable insights to help focus on continuous performance optimization, ” Alvin Lim, Manager, Digital Marketing at Manulife Alvin Lim Manager, Digital Marketing Manulife Singapore www.manulife.com.sg/ BACKGROUND Established in 1980, Manulife Singapore provides insurance, retirement and wealth management solutions to meet the nancial needs of our customers across various stages of their lives. Globally, Manulife Financial Corporation, is a leading global nancial services group providing relevant nancial, insurance, and wealth a

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