BACKGROUND Windsor Store is a fashion company with a mission to inspire and empower women through cloth- ing and accessories that make them feel beautiful. Prior to leveraging BrightEdge’s SEO platform, Windsor was working with other external solutions for expert SEO recommendations. “We made a strategic pivot to focus on driving SEO performance. The initial goals centered around building an internal SEO team, launching an SEO platform to monitor performance, and providing data-driven insights, ” said Angelique Tavizon, Digital Marketing Analyst of SEO at Windsor Store. “The key to success was not just understanding SEO performance but also: what keywords are driv- ing organic trac; ranking of focused keywords; what does and doesn’t perform; and website page reporting for PLPs and P

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