Paycor Leverages Data Cube And Sees 994% Organic Lead Growth CASE STUDY BrightEdge has been helpful in creating dashboards that get sent out automatically to internal team members. It saves me time to have it automated. Our writers get in and access Data Cube and it helps inform our content strategy and prioritize what content we create. – Leslie Handmaker Leslie Handmaker Sr. Digital Marketing Strategist Paycor www.paycor.com BACKGROUND Paycor, an online platform that provides payroll and human resources software to small and medium sized businesses, initially paired up with BrightEdge to gain visibility into content performance, share of voice, and secure recommendations to better strategize for SEO. Prior to working with BrightEdge, the Paycor marketing team scarcely provided prop

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