BACKGROUND MYOB helps Australian and New Zealand businesses succeed. They offer intelligent and intuitive accounting software and business management tools to make business life easier. Their primary aim with BrightEdge was to enable the team to increase leads and sales via the organic search channel and to improve the synergies and efciencies of organic and paid search. “We were using another provider for rank tracking however, we quickly outgrew the limitations of the tool and needed a more robust platform to help us with dashboarding/reporting and keyword tracking.” THE SOLUTION MYOB used BrightEdge’s ContentIQ for auditing the MYOB.com domain for technical SEO issues, centralizing keyword research and tracking via the Data Cube and Keyword Reporting. They al

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