Case Study CASE STUDY National Thought Leadership PR Campaign Based in Columbus, Ohio, Lextant is a design research and user experience consultancy, which uncovers and translates consumer desires to help brands create human-centered products and services. Though a leader in the design research industry, including notable work with Fortune 500 companies such as Ford, GE and Procter & Gamble, Lextant had largely flown under the radar during the company’s two decades in business. The majority of Lextant’s work is proprietary, resulting in a lack of tangible examples and timely case studies to share with media or speak to in detail. Lextant brought on Belle Communication in January 2016 to tackle these challenges by bringing its story, expertise and results to light through an integrated thoug

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