PR Campaign Planning: Why Analytics is Key to SuccessPR Campaign Planning Is Not A Luxury. It’s A Necessity. An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event. They must be carefully planned. PR campaign planning provides a roadmap for internal communications teams and PR agencies to execute successful programs. Without a plan, it’s difficult to be on the same page in the beginning and to measure effectiveness at the end. However, with planning, creativity and the expectation that you will need to adjust as you go, your PR campaign can become the next grea

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