Case Study: Columbus Commons • Belle Communication CASE STUDY Columbus Influencer Campaign COLUMBUS COMMONS Columbus Commons, an urban park in downtown Columbus owned and managed by the Columbus Downtown Development Corporation, has been a go- to spot for concerts, events, fitness classes, food truck festivals and much more since making its debut in May of 2011. With more than 200 events happening at the park during the peak season of May-September, the Commons brought in the Belle team to help promote and highlight all of the fun and free events the park offers each summer. To create awareness in the local Columbus community, the Belle team developed a tailored blog ambassador program by securing ten local bloggers to be “brand ambassadors” for the season. These hand-picked influencers co

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